You sold yourself into the job you do… and crucially now…nirvana or disaster is dependent on how good you are at selling the truth of who you are and what you do  to the people who’ll be paying for it.

That goes for your employees too…no matter how big the business. If the sales people can’t compel customers to choose them and not the competition – then you are forever  invisible to new possibilities.

Having emails answered by ”would be customers” – and taking your audience of one or a thousand to instant and continued connection in many dimensions is the start the middle and the end of your success (or erm – failure).

We are living in challenging and message saturated times – and there have never been so many ways to ”connect” with people: in person, by phone, email, facebook, twitter, instagram, snapchat, yada, yada, yada you get the picture, the list goes on and on from Leeds to the end of the Earth.

But right now many of us feel a little confused. We ask customer after customer “can I help you?” – only to be rebuffed with “No thanks.“ Or send email after email  that  illicits only  the “ignore and delete response.”

Are you actually ok with that ?

Millions of brilliant, gifted people go home frustrated, anxious and unfulfilled every single day of the week and millions of customers go home… bored disconnected and with all their money intact in their pocket on those same nights.

If you want to create a spark of connection that goes beyond asking, “please read our brochure”…or ”are you ok there”… (and hey, who doesn’t?) … then believe me you’ve arrived in the right place.

Let me teach you all  how to tell the world who you (really) are… and what you do in a way that has people  responding like never before.

Elevate your company onto the next pitch list, have customers want to skip into your make-up chair, or hear  others raving about your legal services department.  All driven by the way you make people feel in your unique presence.

Ohhh – and It’s not about price and its  for sure not cheese and smarm either…incidentally.

It’s more…”learning to tell the truth”.

The test is…and always will be – was there more laughter in the office and more money in the till???

Check out THE RECORD to see the answer is a YES.