I’m often to be found in one – and know the massive opportunity there is for retail and food and drink sales in those operations. Firstly – you have to stop imagining that the mechanism there is literally a row of shops with a holiday at the end of it.
It isn’t. It’s far more sophisticated than THAT.
Leeds Bradford Airport is a massively ambitious operation.
Situated on the site our young men trained to fly before carrying out manoeuvres in WW2…this place has a special atmosphere.
The job was to dissolve staff segregation, create a warm Yorkshire welcome for the passengers to arrive to, create uplift in the use of the 1st class lounge and of course…blast retail sales as far a the stars.
There are very few people with the eye or the experience to pull this one off, creating massive results in all areas, but the numbers and the facts there are totally indisputable.
RETAIL increase of 12.9% IN 10 DAYS
PREMIER LOUNGE – DAILY USEAGE TREBLED
LBA also won ‘’Priority Pass Lounge of the Year’’ in 2012 ..a WORLDWIDE ACCOLADE!!!
Not bad you may say…how could that be?
Email Nicky@nickypattinson.com if you want to see similar in your airport, hotel or retail space…