Everything I talk about comes from personal experience… there’s nothing theoretical about it.
I’m guessing this “Yorkshire bird” with a very deep voice.. probably doesn’t sound like you’d imagine a professional speaker to sound…and yes I can use use colourful and emotive language on the very odd occasion . But… it’s genuine…and I guess me being ME has actually got me by for a little while now!
I started at 16 in in a Clark’s shoe shop – aged just 16 – I sold more shoes in my first day than most did in a week.
Years later I had a market stall with my now ex-husband, which we took from £1000 a week to an annual turnover of nearly £2,000,000. We understood our audience. We had people 20 deep around the counters… mainly single parents and low-income families. We found a way to relate to everyone that COMPELLED them to buy from us.
AND! – we were NOT the cheapest on the market… in fact we were about 10% more expensive than everybody else!
… but we MEANT IT we MEANT those real…’’PROFESSIONAL FRIENDSHIPS’’ .
And all I do …is take what worked on the markets – modify it…and reapply it to any kind of business.